To face the truth of the dry-cleaning off-season dry cleaners should take advantage of a variety of marketing tools to carry out various promotional activities: 
 Integrated marketing approach 
 A dry cleaning store Promotions 
 The advantages of the preferential promotion is to stimulate consumers to try this brand, reversing the consumption good, and quickly showed a promotional effect, increase the desire for consumption of existing customers and encourage customer spending. 
 a dry cleaners prize promotions 
 Forms: on-site raffle, quiz, award-winning gift lottery (with a better social benefits) 
 Prize options: a small amount, to stimulate, prizes to be full of novelty and uniqueness 
 Prizes combination can be a pyramid form, and gradually upgrade 
 Principles Governing the Activities: include activity time, a lucky draw method. 
 Note: laundry general site lucky draw prizes can use the gifts I stay with coupons portfolio made. 
 (b) dry cleaners coupon promotions 
 Use of time: 
 Dry cleaners turnover declining 
 * Dry cleaners encounter the attack of low-cost competitors, to keep old customers 
 * Dry Cleaning store opened, the payment of coupons and coupon to expand its influence in the surrounding area 
 * Improve customer loyalty, and give the old customers appropriate concessions. 
 How to deliver: 
 * Choose issued, treated according to the promotional goals difference to consider, such as education, occupation, life-loving, level, living conditions and other factors. 
 Joined the Rose Garden to the risk of small dry cleaning franchise entrepreneurial than independent entrepreneurs. Because franchisees do not own to explore new career path, you can operate a well-known firm, and long-term business guidance and services of the headquarters, and thus investment risk 
 Rose Garden Laundry (the Shengjin Hui QQ: 2214390821 Tel :021 -5,602,886,613,918,581,295 address: Shanghai Hu Tai Road No. 4361 (call center industry base) www.meiguiyuan.com)